I have a graphic I’m going to work with that’s the approximate dimensions of a banner graphic, so I’ll proceed by clicking “Choose File” and selecting it. Not hugely helpful, really, as there are no recommended dimensions and just a minimal detail about the max file size being 1MB (which is pretty small!). Now you’ll get a bit more information about specific image file formats, etc: The fun, of course, is on clicking “Add a watermark”, so do so. Once you do, it’ll explain a bit about what’s going on:

Once you’re in Creator Studio - and I really hope you’ve been to this area before! - look on the left side for “Channel”, then click on it to open up the choices therein:Īs the pointy-hand shows, you’ll want to choose “ Branding” from the list. Just click on your tiny face icon on the top right:

Set and forget.Īll of this can be done through Creator Studio, which you can access from any page on YouTube. Probably the biggest win of all, actually. Easy!Įven better, once you have it set up, it shows up on every video you have automatically and also appears on any new videos you upload without any additional work on your part.

If someone who isn’t a subscriber clicks, they get to subscribe. If you go through that tutorial, you will indeed see that a watermark is considered one of your best strategies for creating that loyal fan base, and the idea’s simple: you upload a little graphic that then shows up on the lower right of all your videos, sort of like how TV channels now brand their content on screen, and if a subscriber clicks on it, they go to your list of videos. Generally this is known as YouTube SEO (search engine optimization) and even YouTube has information about it, like this interesting tutorial on Why Branding Matters on YouTube. Like a mini-World Wide Web, though, YouTube has its own search results and its own set of criteria for you maximizing views and popularity of both your channel and individual videos. I have one of my own, unsurprisingly called AskDaveTaylor. Having a channel is exactly the right way to go to build an audience and create loyalty. What dos that mean and how do I do that on YouTube?įirst off, congrats on joining the world of YouTube. I have been uploading a series of videos onto my new YouTube channel and heard from a friend that I should add a watermark so it’s easy for people to subscribe.

Create a watermark for youtube